IN THIS ISSUE: New Publisher UI is Almost Here! ValueClick Media to Present Ad Networks Webinar to IAB Long Tail Alliance ValueClick Media Launches Second Vertical Network With Expandable Creative Ian Moray |
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Welcome to the September, 2009 edition of The Pub! In this issue we'll update you on the status of our new Pub UI, introduce you to our new vertical network, Moms Media and give you some tips for using expandable creative to maximize revenue. We'll also introduce you to the Director of Strategic Development, Ian Moray and the Publisher Spotlight features GuinnessWorldRecords.com and Rock.com. |
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New Publisher UI is Almost Here!
You’ve been talking, we’ve been listening and next week the public working beta of our new Publisher UI will begin! Thanks to your feedback and the hard work and dedication of our engineering and product development teams, we are just days away from introducing you to the most comprehensive overhaul of publisher tools in ValueClick Media history. With several new features, tools and functionality designed with your needs in mind, we think we've created the best UI in the industry – but we'll let you be the judge. Look for a dedicated e-mail next week with more details. ValueClick Media to Present Ad Networks Webinar to IAB Long Tail Alliance ValueClick Media VP of media development, Chad Peplinski will present a session on Ad Networks 101 for the IAB's Long Tail Alliance members on October 2. The IAB and its partners produce educational webinars aimed specifically at the needs of long tail publishers. To register for the webinar, click here. For more information about the IAB Long Tail Alliance, click here. |
ValueClick Media Launches Second Vertical Network
Following on the success of AdRx Media, ValueClick Media has launched Moms Media, a premium vertical online advertising network with the most ways to reach moms online. Moms Media is comprised of several well-known publishers, including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It's A Moms World, StorkNet, The Green Mom Review, Village Mama and more than 40 other high quality sites targeting moms online. If you operate a site that would be a fit for Moms Media, let us know! Read the press release.
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Maximize Revenue with Expandable Creative
Serving expandable campaigns is a great way to generate additional revenue. Expandable campaigns usually provide a higher than average eCPM rate and are used primarily by branded advertisers. If you serve your ValueClick Media ad code through an i-frame, expandable campaigns will not be able to serve properly. To avoid this simply download our expandable package located below and upload the contents of this package to your root directory on where you are currently serving our tags. Once this has been done, go into your auto-select page and double check that you have opted in to serve expandable creatives!  [ top ] |
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In each issue of The Pub, we interview a different member of the ValueClick Media team.
 Name: Ian Moray Role: Director, Strategic Development How long have you been with ValueClick Media? This October will mark my fourth year with Valueclick Media. When working with publishers, how do you help them monetize their available inventory?First and foremost, is to listen. Learning the needs, strategies and goals on which the publisher is focused is extremely important in helping put together a successful monetization strategy. For example, focusing on their target demographic and campaign needs will help us provide more relevant advertisers for the publisher's user base. And of course, learning their eCPM requirements and monthly revenue goals will assist me in setting up the partnership properly, providing the significant revenue streams they're looking for by coming to a top tier network like ValueClick Media. Through this dialogue we'll discuss options and mutual guidance based on the end goal of making the most money possible for the publisher. What do you think helps lead to success for a publisher when working with a network?Several factors contribute, and I feel the most important is consistent and straightforward communication. It's these ongoing discussions that are key in expanding a publisher's growth and revenue. Important points leading to a successful partnership include, but are not limited to, detailed campaign filtering to abide with the publisher's guidelines, implementing and adjusting eCPM thresholds ensuring the revenue is maximized to its fullest potential, and taking full advantage of ValueClick Media's experienced and dedicated media development team. We're always happy to hop on a call to talk about present and future opportunities. What's the most important advice you can give publishers relative to inventory monetization?Interesting question, and there's never one answer that fits all clients. Every publisher's requirements are slightly different; however the common thread among all publishers' goals is of course, generating the most revenue possible. I feel getting to this goal is best achieved by properly balancing the eCPM needs with inventory fill. One way to reach this balance is opening up campaign selection to as many campaigns as possible. Another effective way is to adjust eCPM thresholds allowing a wider selection of advertisers, enabling greater fill. These and other methods will ensure the greatest revenue potential for the publisher. What is one interesting thing about you that most people don't already know?For some reason I can't quite pin down, I seem to be fascinated with taking pictures of food. The neatly stacked apple pyramids at the farmer's market, the colorful plates of Thai food at my local haunt, the culinary feast at friend's dinner party. I must have hundreds of pictures by now. I don't see myself stopping anytime soon... [ top ] |
Stuart Claxton, US Business Development Manager at GuinnessWorldRecords.com Tell us about your site. The Guinness World Records website receives over 11 million visitors a year and is the single online access point for all aspiring record breakers. Re-launched in 2006 the site provides a wide cross-section of services including a latest news section, an online database of over 1,000 records covering eight different areas of interest, a video vault showcasing the most awe-inspiring Guinness World Records footage and a record processing area for all those wishing to apply to break or set a Guinness World Record. It is the sole online official focal point for all those interested in record-breaking facts and feats and the endlessly fascinating world of superlatives. How has ValueClick Media affected your business and/or business goals? ValueClick has been indispensable for our new online advertising initiative. From the initial process of conferring with those that know how the business is run to actually feeling supported throughout the whole technical process of getting your site ready to support an advertising element, ValueClick helped us throughout. We now have a steady online business which is growing larger everyday allowing us to plan with greater sophistication for the future. What account feature do you find the most valuable when viewing your ValueClick Media account? Our brand is extremely important to us and our record-breaking community so it was very important to be able to filter and manage the types of ads that were going to appear on our site. With this is mind the best aspect for us has been the Publisher Account Interface which allows us to filter out ads we do not want based on things like content and eCPMs. It has proven to be an effective and easy way of managing our account in real time. And if anything is amiss, a ValueClick account manager has always been just a phone call or email away. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? Get to know the market and be realistic about your expectations. It's always best to do as much research as possible and speak with people who are familiar with the business of online advertising, especially if you are new to the field. It's important to have free flowing communication not only internally but with the agency that is handling your account about what's going on so your needs and expectations can be met on both sides. 
Steve Newman, CEO and Founder of Rock.com Tell us about your site. Rock.com is the Official Site of Rock Music. At Rock.com, our goal is to fulfill all the needs of Rock Music fans worldwide. Our entertainment, information, and communications features include 25,000 music videos, streaming internet radio, a Rock music blog and video news reports, free Rock.com branded vanity e-mail, and a Rock.com social network (about to launch) to allow fans to meet worldwide. Our e-commerce store includes more than 15,000 items of licensed Rock merchandise, ranging from T-Shirts, to Posters, to Guitar Picks from more than 500 bands. These items are maintained in stock for fast shipping. How has ValueClick Media affected your business and/or business goals? It's hard to believe, but we've been a publisher on the ValueClick network almost 10 years, going back to the FastClick days. What has been most useful for us is having a reliable source of advertising to help us keep our fill rates higher, even when our fill rate on targeted advertising is low. This has been especially helpful these past few months with the noted decline in advertising overall. I've also always appreciated ValueClick's timeliness in sending publisher checks like clockwork. What account feature do you find the most valuable when viewing your ValueClick Media account? ValueClick's default ad utility has been very useful to us. It allows us to run house ads against our inventory, which in turn has generated sales at our online store. What's great about this feature is that it provides for multiple ads and also rich media formats. This saves us the expense of having our own ad server. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? For Rock.com, it has always been about adding features that are useful to our members so that they come back more often and have more interactions with us while they are on the site. This has led to exponential increases in advertising impressions and ad revenue over the years. We have been flexible in our thinking about Rock.com and it has evolved over time. We probably never would have considered having our own social network or online store when we initially launched, but we are always willing to try new ideas. The key is recognizing the winners from the losers early enough so that you don't allocate too many resources to the ones that don't work out. If you want to speak with an account manager please contact support@valueclick.com and include your website URL. [ top ] |
Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
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