IN THIS ISSUE: ValueClick Media Joins NAI Publisher UI Update AdRx Media Expands Offering; IAB Publisher Fly-in ad:tech San Francisco Direct Deposit Reminder With International Campaigns Mark Brown |
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Welcome to the July 2009 edition of The Pub! In this issue we'll update you on our becoming members of the NAI, recap the IAB Publisher Fly-In and how both are related to making sure any government legislation on online advertising is in the best interest of small publishers. We'll also talk about how limiting ad placements and selecting CPC campaigns can impact your revenue, have a conversation with Mark Brown from the Media Development team and interview product manager Eric Seidelman from Freep.com and Detnews.com. |
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ValueClick Media Joins NAI
As online behavioral advertising has risen in popularity, so has the demand for more industry self-regulation surrounding issues of consumer privacy. ValueClick Media, already an active member of the Interactive Advertising Bureau, recently joined the Network Advertising Initiative. By our agreeing to adhere to the NAI Principles, we have made minor modifications to our terms and conditions. This may require some updates to your website Privacy Policies. By making these changes we are demonstrating to the FTC and Congress that our industry cares about consumer privacy and are working together to provide consumers with clear notice and choice regarding what online information is collected and used for purposes of delivering relevant online content. Publisher UI Update As mentioned briefly in the March edition of The Pub, We've been making a lot of progress behind the scenes on a new UI that will deliver more speed and new features you've been asking for. We have recently completed testing the alpha version of the UI with some publishers and will provide a more thorough update in the next newsletter, to be followed by a dedicated e-mail with all of the details you need to know! |
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AdRx Media Expands Offering; Adds Publishers [ top ] |
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ad:tech San Francisco
It was great seeing all of our clients in the west during ad:tech San Francisco! The show was held for the first time in Moscone West, where we had a ValueClick Media booth and private meeting room on the second floor. We also held our client advisory board meeting at Town Hall restaurant, where we were joined by ValueClick, Inc. CEO Tom Vadnais. 
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Direct Deposit Reminder
ValueClick Media offers direct deposit to all US and Canadian publishers as a quick and easy payment option. If you haven't already taken advantage of this payment option, here's how to set it up:
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Maximize Revenue with International Campaigns
Internationally targeted campaigns can help you monetize more of your sites overall traffic. Selecting only U.S. campaigns will limit the potential to monetize the non-U.S. traffic that comes to your site. Since our campaigns will only serve to users within the specific geos that the campaigns are targeted to, there's no need to be concerned with international campaigns being shown to your U.S. users. You can identify the non-U.S. campaigns within your account by navigating to the campaign managers. The geo-target column located in the campaign mangers specifies the targeting of each campaign for you, and can also be sorted for easy campaign selections. If you are unsure of how much non-U.S. traffic your site receives, using server logs or free analytics reports can give you more clarity. You may be surprised by the amount of non-U.S. traffic your site receives. By selecting non-U.S. targeted campaigns, along with US targeted campaigns, you will be able to monetize more inventory overall and maximize your revenue potential. [ top ] |
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In each issue of The Pub, we interview a different member of the ValueClick Media team.
 Name: Mark Brown Role: Manager, Media Development How long have you been with ValueClick Media? 3 years When working with publishers, how do you help them monetize their available inventory?It's important to be candid with one another about overall data/numbers in order to develop a plan to achieve the greatest possible revenue for all ad impressions. So, after talking to publishers about these items and related goals, I guide our publishers in terms of how to best set-up and manage their accounts for the greatest possible success. What do you think helps lead to success for a publisher when working with a network?Ongoing communication is crucial in order to stay up-to-date on the publishers' business and performance levels. This information is essential for us to thoroughly and effectively analyze the situation and advise publishers on how to achieve the best possible results on a consistent basis. What is one interesting thing about you that most people don't already know?I published sports magazines and a supporting Web site back in the nineties. This gives me unique, first-hand insight into the challenges of monetizing pages balanced with keeping user experience at the highest possible level. It is truly a balance of science and art. As a publisher, I quickly came to realize that readers are very tolerant, and even accepting, of ads as long as the integration is clean and the ad quality and creative direction is mindful of whom your readers are. [ top ] |
 Eric Seidelman, Product Manager with Freep.com & Detnews.com Tell us about your site. Detnews.com and Freep.com are the respective websites for the Detroit News and Detroit Free Press. We have more than 4 million unique monthly visitors both locally and nationally. How has ValueClick Media affected your business and/or business goals? ValueClick has been an integral part in reaching our monthly revenue goals. By working with our account manager on a weekly basis we are able to deliver top brand advertisers while maximizing our eCPM's. ValueClick has also been a partner in providing additional products that we can serve through ads allowing us to bring in the highest possible revenue with our available inventory. What account feature do you find the most valuable when viewing your ValueClick Media account? The most valuable account feature is the one on one service we receive from our account manager. She is quick to respond to our questions, needs and suggestions. If it wasn't for her prompt response and creative suggestions we would not have been able to earn near as much as we've have over the last 6-8 months. What advice can you give other ValueClick Media publishers looking to maximize their ad revenue? I would say reach out to your account managers. They are there to help you. If you are succeeding in reaching your goals as a publisher, more than likely they are succeeding as well. If you're not utilizing them as a partner, you're more than likely leaving opportunities on the table. If you want to speak with an account manager please contact support@valueclick.com and include your website URL. [ top ] |
Publishers can contact ValueClick Media display advertising publisher services regarding any general questions pertaining to your account by e-mailing support@valueclick.com. Please note that every effort is made to respond to e-mails within two business days. For more information, please visit www.valueclickmedia.com. |
Susan Beasley, president of PrimaryGames.com, had this to say about the event:
ValueClick Media - 30699 Russell Ranch Road Suite 250, Westlake Village, CA 91362