Welcome to the November 2009 edition of The Point, ValueClick Media's newsletter for advertisers. In this issue we'll introduce you to our second vertical network, Moms Media and provide updates on our Value Insights reporting suite and our rich media capabilities. In our Meet the Team section, we'll profile director of operations Meredith Jacobsen. We hope you're having a great Q4 and you enjoy this edition of The Point!

COMPANY NEWS

ValueClick Media Launches Second Vertical Network

Following on the success of AdRx Media, ValueClick Media has launched Moms Media, a premium vertical online advertising network with the most ways to reach moms online. Moms Media is comprised of several well-known publishers, including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It's A Moms World, StorkNet, The Green Mom Review, Village Mama and more than 40 other high quality sites. If you have an upcoming campaign targeting moms online, please let us know so we can put you in touch with a Moms Media sales representative. Read the press release.

Boost Your Holiday Sales Performance

If you have a last minute holiday opportunity, we are here to help! Give your holiday campaigns the advantage of ValueClick Media's proprietary data, extensive reach, quality sites and advanced targeting capabilities. With 11+ years of delivering performance, no other network has more experience driving retail sales during the holidays. Contact your ValueClick Media sales representative today or click here to learn more about how we can customize a program to support your holiday goals.

Advertiser Survey 2009

In the coming days we'll be sending you our annual survey for advertisers. We greatly value the opinions of our clients and your feedback about ad networks and the service and performance you receive from ValueClick Media will be used to improve our products and services. Upon completion of the survey, which takes about 10 minutes to complete, you will be entered to win 1 of 4 prizes -- your choice between an 8GB iPod Touch or a 120 minute Flip MinoHD Camcorder.

PRODUCT UPDATES

Introducing Value Insights^SM

Value Insights^SM is ValueClick Media's suite of advanced reporting capabilities that uses both proprietary and third-party data to help clients make more informed decisions about the placement and targeting of their online advertising budgets.

The growing list of Value Insights^SM reports available today include:

• Audience Maps^SM - Exclusively offered by ValueClick Media, Audience Maps^SM provide insight before, during or after a campaign to determine the best performing behavioral targeting segments.
• Post-buy Metrics - Confirm demographic delivery data, including audience composition, reach, frequency metrics, impressions and TRP/GRPs.
• Ad Effectiveness - Measure quantitative lifts in site visitation and search behavior among an exposed vs. control group.
• Brand Studies - Determine qualitative lifts in brand favorability, message recall, purchase intent and other key brand metrics.

Other custom research and reports are available. Ask your ValueClick Media sales representative for more details.

Rich Media Update

ValueClick Media has always offered the ability to deliver campaigns with creative from every major rich media provider. Now, through partnerships with Oggi Finogi and Spongecell, we can deliver even more cost efficiency and campaign performance using rich media across the network. Whether or not you're already using rich media, ask your sales representative about our rich media options and minimum budget thresholds for including rich media serving fees at no cost to you.

AT THE SHOWS

Advertising Week

ValueClick Media had a big presence during Advertising Week in New York in September. In addition to a presence for its vertical networks and the launch of Moms Media at OMMA Global, ValueClick Media was a sponsor of MIXX, which included hosting a workshop entitled "Big Brands Big Networks: How leading advertisers use ad networks to achieve brand marketing objectives." Thanks to Doug Chavez of Del Monte Foods, Erin Hunter of comScore, Steve Ustaris of Studiocom and Chris Arens of Catalyst for making our session one of the best of Advertising Week!

DID YOU KNOW?

According to comScore, ValueClick reaches more than 541 million unique visitors and over 50 billion page views worldwide each month.

In addition to the thousands of quality niche content sites that comprise the ValueClick Media network, we have access to the inventory of more than 65% of the comScore top 250 publishers.

MEET THE TEAM

In each issue of The Point, we interview a different member of the ValueClick Media team.

Name: Meredith Jacobsen
Role: Director, Operations

How long have you been with ValueClick Media?
Five years with the Fastclick/ValueClick Media family.

What's the favorite part of your job?
I have so many favorite things, here are just a few:

• I love solving problems: being presented with a challenge by an advertiser, investigating solutions and delivering results.
• I love coming in to work every day and getting to interact with a group of smart, motivated, talented people who are focused on driving maximum performance for our clients.
• I love the culture of the Internet industry. In my experience it's one that's face paced, competitive and driven by creativity.

What are the main factors that lead to a successful campaign?
As everyone would tell you, there are many factors that lead to success but every successful campaign starts with one ingredient: partnership. In working with any new client it is imperative that the lines of communication are open so that as a team we have a clear understanding of the objectives and what defines success for them. From that foundation our team of experts can get to work and communicate, communicate, communicate and tweak any media buy to ensure maximum ROI against various deliverables.

Based on your experience, what differentiates ValueClick Media?
The tenure of its employees and therefore the expertise they can bring to the job at hand.

Name one thing your clients don't know about you.
My birthday is Christmas Eve. Everyone always assumes that it would be the worst birthday ever since it gets lumped in with general holiday celebrations. However, I love it. It's a sure-fire way to ensure that my special day is always filled with festive spirit.

UPCOMING EVENTS

ad:tech New York
The largest gathering of online marketers will take place November 4-6, 2009 at Javits Convention Center in New York City.
http://www.ad-tech.com

iMedia Agency Summit
Members of the ValueClick Media sales team will be in attendance at iMedia Agency Summit in Scottsdale, Arizona December 6 - 9, 2009.
http://www.imediaconnection.com/summits/24395.asp

Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com.

For more information, please visit www.valueclickmedia.com.

You have been sent this e-mail because you are an advertiser partner using the ValueClick Media network.

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