Welcome to the June, 2009 edition of The Point newsletter for ValueClick Media advertisers. Despite these uncertain economic times, I'm pleased to report that 2009 is shaping up to be a tremendous year for ValueClick Media. As such, I want to express my sincere gratitude to all of our advertiser clients. Without your support and trust, we could not achieve the level of success we are experiencing today.

I'd also like to extend a personal invitation to our prospective clients and those who may not have run with us in awhile to consider running your next campaign with ValueClick Media. Recent enhancements to our optimization technology, new retargeting features and our dynamic personalization capability, ActiveAds^SM, are just a few of the ways we're improving performance for our advertisers.

With so many networks to choose from, it's understandable why so often we hear "what makes ValueClick Media different?" I'm always proud to answer that question by explaining how our access to anonymous consumer data from across ValueClick, Inc. and our partners, our massive scale (83 percent U.S. reach) and extensive network quality combine to provide a level of targeting and performance simply not available from any other display advertising network.

As "The Pure Performance Network" we are excited about the focus and importance being placed on performance in 2009. We are passionate about achieving performance for every client and I welcome the opportunity to hear how we are performing for you. Please don't hesitate to contact me personally with your feedback, or if I can answer questions about anything having to do with our network or how we service your account.

Sincerely,



Bill Todd
General Manager

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COMPANY NEWS

I Am Performance

Most of our clients already know how seriously we take performance and the role account management and service play in the success of each campaign. This year, our internal motto is "I AM PERFORMANCE," something we instill in everything we do. We recognize our star performers and trust that you are feeling the effects of their performance in your campaigns.

AdRx Media Expands Offering; Adds Publishers

We recently expanded the targeting capabilities of our AdRx Media network and added DailyStrength.org, DoctorTree.org, MayoClinic.com and RateMDs.com to its growing roster of premium health and wellness publishers. Read the entire press release here.

PRODUCT UPDATES

Partner with ValueClick Media to Improve Holiday Retail Performance

As you develop your holiday plans, ask your account executive what our planning team can do to find your audience on the ValueClick Media network. Beyond just securing inventory, our deep retail experience and the extensive shopping data that feeds our Precision BT^SM suite, combined with comScore data integrated into our planning systems and the efficiency and reach of the network, make ValueClick Media an essential part of any holiday plan.

Precision Retargeting^SM Enhancements

Most advertisers have discovered the performance that can be achieved by retargeting their audience across the ValueClick Media network. Recent enhancements now make it the industry's most advanced retargeting technology, with the ability to control the time frame in which visitors are targeted, as well as the number of times a prospective customer visited your site. For more details, click here to read the entire press release.

Customized Targeting with ActiveAds^SM

In March we announced the ability to tailor banner ad creative for each consumer. With ActiveAds^SM marketers can display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad's text or images based on anonymous information available from the client or ValueClick Media. Click here to read the entire press release.

AT THE SHOWS

Predictive Analytics World

Along with Thomas Rose-Bolden from TaxBrain, ValueClick, Inc. VP of targeting and optimization Joshua Koran made the first public debut of our Audience Maps^SM reports during a session entitled "Completing the Visitor Targeting Cycle: Predictive Behavioral Targeting and Audience Maps." These performance-driven reporting solutions enable marketers to navigate the high-dimensional landscape of targeting by plotting each visitor attribute in relation to marketers' key goals in a visual data analysis chart, so marketers can improve their campaign performance. View the case study here or ask your account executive for more information about Audience Maps.

ad:tech San Francisco

It was great seeing all of our clients in the west during ad:tech San Francisco! The show was held for the first time in Moscone West, where we had a ValueClick Media booth and private meeting room on the second floor. We also held our client advisory board meeting at Town Hall restaurant, where we were joined by ValueClick, Inc. CEO Tom Vadnais.

Bill Todd, General Manager of ValueClick Media and Michael Nuzzo, Group Director at Media Contacts share a laugh during their MIXX 2.8 panel on behavioral targeting.

DID YOU KNOW?

Advanced Reporting Capabilities

Did you know? ValueClick Media's advanced reporting capabilities now include post-buy metrics to confirm demos, R/F and GRPs reached during your campaign. In addition, we can now measure increases in site visitation and search activity as a result of your campaign. Ask your sales representative for more details.

Data is the Difference

Did you know? The underlying profile database that supports our Precision BT^SM suite includes over 43 million product search queries and 9 million shopping transactions? This is just a portion of the anonymous consumer behavioral data we use to increase performance for our clients.

MEET THE TEAM

In each issue of The Point, we interview a different member of the ValueClick Media team.

Name: Adolfo Cortes
Role: Senior Product Manager

How long have you been with ValueClick Media?
Ten months.

What's the favorite part of your job?
I love the early stages of product development, in particular requirements gathering and product definition. "Green Fields" excite me, as they give me the feeling that anything is possible, especially if you are willing to think outside of your perceived or actual constraints.

What are the main factors that lead to a successful campaign?
There are three main levers that can make an impact on the success of a campaign: Bid Price, Targeting Settings, and Campaign Duration. Bid too little, and you may under-deliver or run on inventory that does not perform well. Bid too high and it may not cost-effectively reach your goals. Identifying the optimal targeting parameters allows you to use your budget wisely without wasting impressions. And while you may pay a higher bid price per impression, you are likely to reach the right visitors in a better context which in turn opens helps you achieve your marketing goals. Shorter campaign durations require a higher bid prices in order to meet delivery goals but having flexibility on timing will allow you to wait for the right impression at a more attractive price.

What's the most important advice you can give advertisers?
Don't underestimate the importance of experimentation. Campaign optimization, like good wine, gets better with time. Before turning a campaign off, make sure you capitalize on how much you have invested in the campaign. As a very generic rule of thumb, I consider 1 MM impressions to be plenty to optimize for CTR, and 1.25 MM impressions when optimizing on CR.

Based on your experience, what differentiates ValueClick Media?
I love ValueClick Media's ability to make campaign configuration changes that take place almost immediately. Whereas some of our competitors only make changes once per day, it is quite easy for us to make most changes every hour, thus allowing a campaign to turn on a dime.

Name one thing your clients don't know about you.
I am extremely loyal when it comes to the brands of products and services I use. I am the kind of customer marketers salivate for. If I fall in love with a particular brand, I will go out of my way to stick with that brand, even if it is not the most cost-effective option. This is particularly true about travel services: I love traveling, but I can't say I am very good at "roughing it," so being familiar with the airline, hotel and car rental brands I use gives me an important sense of security and peace of mind.

Should you have any questions about your account please contact your account manager or e-mail advertiser@valueclick.com.

For more information, please visit www.valueclickmedia.com.

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