ValueClick Media Enhances Targeting with ActiveAdsSM
WESTLAKE VILLAGE, Calif. - March 23, 2009 - ValueClick Media, the performance advertising network division of ValueClick, Inc. (Nasdaq:VCLK), today announced the availability of ActiveAdsSM, enabling advertisers to tailor banner ad creative for each consumer.
ActiveAdsSM allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant version of the ad’s text or images based on anonymous information available from the client or ValueClick Media.
ActiveAdsSM provides an efficient way to micro-target the most desirable audience segments while providing consumers with more engaging ads, ultimately resulting in better campaign performance. Unlike some other solutions, all ActiveAdsSM targeting is done anonymously and without any use of personally identifiable information.
In addition to the ability to present diverse ads based on retargeting data from ValueClick Media’s Precision RetargetingSM product, ActiveAdsSM can tailor an ad based on technical data such as a consumer’s geographic location, or contextually based on the category of the site they are currently visiting. Moreover, clients can tailor creative based on an infinite number of products or anonymous customer attributes the advertiser supplies to ValueClick Media via XML.
“ActiveAds is extremely well suited for our clients who believe one ad does not fit all. Too long have clients with a wide variety of products been forced to show the same content to all prospects, despite the wealth of data which can be used to improve performance by tailoring ad creative to each individual consumer,” said Bill Todd, general manager of ValueClick Media.
For additional details about ActiveAdsSM, interested advertisers should contact their ValueClick Media sales representative or call 818-575-4669.
About ValueClick Media
Known best for the performance advertising expertise of its display advertising network, over the past ten years ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. With 83 percent reach of the U.S. Internet audience across 15,000 quality sites, access to a critical mass of anonymous consumer online behavioral data and superior targeting and optimization technology, ValueClick Media is the premier advertising network partner for marketers focused on performance. For more information visit www.valueclickmedia.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq:VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit www.valueclick.com.
CONTACT: ValueClick, Inc.
Media - John Ardis, 630.922.6423
Investor Relations - Gary J. Fuges, 818.575.4677
SOURCE: ValueClick, Inc.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for online advertising in general, and performance based online advertising in particular, will decline or will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company’s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on March 2, 2009; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.