ValueClick Media
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Campaign Objective
An Online University approached ValueClick Media looking to:
- Increase awareness for their key target audience
- Drive new student enrollment
What We Did
Custom Lead Generation program that included highly targeted traffic utilizing display, email and search to a targeted landing page.
Did It Work?
From October to December, the campaign generated:
- 10,000+ New Qualified Prospects
- 350+ New Student Enrollments
Campaign Objective
An emerging electronics brands with a line of popular camcorders wanted to:
- Increase awareness of their newest product
- Drive sales at a $20 CPA goal
What We Did
The campaign featured Audience Targeting to consumer electronics enthusiasts. Contextual Targeting and User Retargeting were also heavily used to drive sales.
Did It Work?
In three months, the campaign generated:
- $375,000 in Product Sales
- 2,500 Conversions
- 7x ROI
Campaign Objective
To promote a new crime drama TV series, a leading cable TV network wanted to:
- Increase awareness & viewership
- Reach as many women 25-54 on the day of the premiere episode
What We Did
To coincide with the premiere episode, a one-day Network Blast targeting women 25-54 was implemented leveraging proprietary and 3rd party data sources.
Did It Work?
The one-day Network Blast generated:
- 12.8MM impressions
- 15% lift in intent to watch the series
- Client has since added ValueClick Media to the plan for other series launches
Campaign Objective
A leading heart medication wanted to:
- Build brand presence in highly contextual placements where users are researching heart health content (i.e. A-fib or stroke)
- Drive product information kit downloads
What We Did
We ran a campaign leveraging the following:
- Demo targeting of adults 50+
- Condition targeting – heart health
- BT to heart health audiences
- Ran on our Symptomfind.com site
Did It Work?
In one month the campaign generated:
- 30,000 Information Kit Downloads
- 0.62% Action Rate
- 0.22% CTR
Campaign Objective
A major CPG advertiser with multiple brands from toothpaste to soaps wants to:
- Reach Hispanic consumers online
- Increase brand awareness for several of their products
What We Did
We ran a campaign leveraging the following:
- High indexing Hispanic sites
- Spanish browser language users
- Demo targeting via comScore data
- Targeted channels that index high
Did It Work?
Besides being renewed for the rest of 2011, the Q1 awareness campaign generated:
- 75MM Targeted Impressions
- 76,888 Clicks
- 0.10% Average CTR
Campaign Objective
A national insurance provider wanted to:
- Drive applications for health insurance
- Geo-target users in California
What We Did
Leveraging proprietary data sources, a CPA pricing model campaign featured Geo-targeting to users in California, Retargeting, Contextual and Audience Targeting.
Did It Work?
Besides being renewed for all of 2011, here are some highlights from the previous year:
- 1,341 New Customers
- 70MM Geo-targeted Impressions
- 95% Lift in Conversions Since Launch
Campaign Objective
A national juice retail chain wanted to:
- Maximize brand awareness via Mobile
- Drive in-store traffic for fall campaign
What We Did
The mobile campaign was optimized to run 300x250 ads on our mobile network to drive coupon downloads to use in-store.
Did It Work?
The two week mobile campaign generated:
- 4.9MM Impressions
- 53,203 Clicks
- 1.08% CTR
Campaign Objective
An international relief organization approached ValueClick Media wanting to:
- Increase brand awareness
- Drive sponsorships to support their efforts
What We Did
The campaign was targeted and optimized to target ads by content and audience.
Did It Work?
In six months, the campaign generated:
- 475MM Impressions
- 213,000 Clicks
- 1,000+ Sponsorships
Campaign Objective
A leading photo sharing site approached ValueClick Media looking for innovative ways to:
- Drive customer engagement
- Drive qualified visitors to purchase Father's Day gifts
What We Did
Leveraging the Guider ad unit, a personalized shopping experience was developed to help shoppers find the ideal gift for Dad.
Did It Work?
In one month, the campaign generated:
- 6.2MM Impressions
- 0.20% CTR – 285% above industry avg.
- 42% of users who engaged reached a product purchase page
Campaign Objective
A leading multi-channel retailer approached ValueClick Media looking to:
- Find new customers
- Drive sales
What We Did
We implemented Contextual and Audience Targeting to find new customers and re-messaged them based upon their site behavior to drive sales.
Did It Work?
From October to December, the campaign generated:
- 21,100 New Customers
- $1.1MM in Sales
- 34.5MM Impressions
- 13:1 ROAS
Campaign Objective
A leading travel destination site approached ValueClick Media wanting to:
- Increase online travel bookings
What We Did
Custom Lead Generation program where we hosted a micro site built for lead capturing and data validation. Client followed-up via call center and CRM for lead conversion to booking.
Did It Work?
From June to September, the campaign exceeded the client's eCPA goal and generated:
- 25,000+ New Qualified Prospects
- 3,000+ New Bookings