ValueClick Media
Here is a 2 minute video that explains exactly what ValueClick Media can do for you!
Our Data Strategy
1
Procure the best data available
2
Use analytics to develop the audience
3
Optimize the campaign to exceed the performance goal
Why Data is Important
Eliminates wasted impressions thus improving ROI
Allow specific messaging via custom creative to a user based on behavior
Allows you to reach the same audience across multiple devices - display, mobile, video
4 Reasons ValueClick Data is Top-Of-Class
| REASON | DESCRIPTION | BENEFIT |
|---|---|---|
| IT'S SCARCE | You can’t find our data on exchanges or self-serve DSPs. | Allows us to identify prospects via insights others don’t have. |
| IT'S ACTION-ORIENTED | More than 50% of our attributes are “action based” meaning the user either clicked, searched, or actually made a purchase. | This “hand raiser” data is gold. It’s more valuable than inferred demographic, psychographic or traditional visit data. |
| IT'S ACCURATE | ValueClick uses primarily 1st party data. We apply vigorous quality assurances to ensure accuracy. | The user can be sure of what they are buying from ValueClick, not always true for our competition. |
| IT'S USED IN AN OPTIMAL WAY | Our optimization engine BluePin leverages all the data into a single performance solution for the client. | BluePin considers over 70,000 dimensions when making decisions...far more than a human could ever comprehend. |
Our Data User Attributes
Our database stores an average of 204 attributes for 97% of all online users
The Power of Optimal Data
We use the best mix of ValueClick Media data and open market data. Why does ValueClick Media data perform better? It’s more accurate, action-based and up-to-date.
THE DATA PERFORMS:
Data from ValueClick Media converts 67% more than open market data. On CPC campaigns, VCM data converts 98% better than open market data.
ValueClick Audience Universe
OUR CENTRAL DATABASE
stores over 200MM 30-day unique users in the U.S. We capture an opportunity of more than 97% of ALL ONLINE USERS in the U.S. tracked by comScore.
Bluepin Optimization by the Numbers
Multivariate Performance
MULTIPLE DATA SOURCES WORKING TOGETHER FOR A SINGLE USER
| STEP 1 | Identify your target audience – the users most likely to take action. |
| STEP 2 | Multiple sources of data are analyzed and a robust criterion is administered to filter the data. |
| STEP 3 | The remaining All-Star data subset is used to target users. The typical analysis results in a majority of ValueClick Media data use, with hints of third party data use. |
Portable Data Across Multiple Devices
THE SAME TRUSTED QUALITY DATA FOUND IN DISPLAY EXPANDS TO MOBILE
Connect with users no matter where they are located by identifying what device they’re using at that time of day.
Leverage the data mastered by display advertising and extend it to all your campaigns for superior results.