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The Changing Behavioral Targeting Landscape
Understanding the Models, Trends & Best Practices

Nearly 100 online marketing professionals met at the Hard Rock Hotel Chicago to
learn more about one of today's most popular online advertising tactics, which was
covered from all angles by an impressive panel of experts. With an industry analyst,
a behavioral targeting product pioneer, a brand marketer and an interactive agency
executive all sharing their expertise and experiences with behavioral targeting, the
event provided excellent educational value in true Media Lounge fashion.

Download David Hallerman's opening PowerPoint presentation.

View press release | View Slideshow


John Ardis
VP, Corporate Strategy,
ValueClick, Inc.
(Moderator)
David Hallerman
Senior Analyst,
eMarketer
Joshua Koran
VP, Targeting & Optimization
ValueClick, Inc,
Julian Chu
Director of Acquisition Marketing
Discover
Sam Wehrs
Digital Activation Director
Starcom
What: The Changing Behavioral Targeting Landscape
A Media Lounge Event
When: March 27 , 2008
8 - 10 a.m.
Where: Hard Rock Hotel
Chicago, IL

 

 

 

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