Measuring Results

One of the most important parts of a strong online advertising campaign is the ability to make informed decisions quickly. ValueClick Media offers advanced reporting functions that deliver the performance information you need, when you
need it.

Campaign Management and Reporting
Hourly online reports disclose impressions, clicks, actions, conversion rates and CPA performance, by campaign, creative and web site, in both tabular and graphical formats. Our advanced optimization technology does most of the work, but you can also customize report settings to better understand campaign trends and to make changes to maximize performance.

Value Insights^SM
Value Insights^SM is an advanced reporting suite using proprietary and third-party data to provide a deeper understanding from which to make more informed decisions about future ad placement and targeting.

• Audience Maps^SM
• Post-buy Metrics
• Ad Effectiveness
• Brand Studies
• Offline/Online Sales Impacts
• Cross Media Optimization Studies

Audience Maps^SM
Audience Maps^SM are performance-driven data analysis reports offered exclusively by ValueClick Media that give clients the ability to visualize top visitor attributes in relation to their goals such as click-through and conversion rates.

• Can be run pre/mid/post-campaign
• Recommendations based on campaign and category performance
• Identify top-performing and remove poor-performing audiences
• Improve reach without sacrificing performance
• Identify less intuitive attributes for a particular campaign

Ask your ValueClick Media sales representative for more information about the advanced reporting capabilities of Value Insights^SM.