Measuring Results

One of the most important parts of a strong online advertising campaign is the ability to make informed decisions quickly. ValueClick Media offers advanced reporting functions that deliver the performance information you need, when you
need it.

Campaign Management and Reporting
Hourly online reports disclose impressions, clicks, actions, conversion rates and CPA performance, by campaign, creative and web site, in both tabular and graphical formats. Our advanced optimization technology does most of the work, but you can also customize report settings to better understand campaign trends and to make changes to maximize performance.

Ad Effectiveness Studies
Ad effectiveness studies integrate seamlessly into your campaign, making it easy to measure the performance of key brand metrics including unaided/aided brand awareness, purchase intent and brand favorability. Partnering with all major research vendors, ValueClick Media delivers powerful reporting tools to evaluate results and highlight meaningful statistical differences.

Preferred Research Partner