Definition of Terms

“Ad" or “Creative” means the graphic or text file(s) provided to Publisher to market on behalf of Advertiser and/or ValueClick.

"Advertiser" means ValueClick and/or the advertiser or advertising agency providing Ads to ValueClick for use on Publisher's Website(s) as specified herein.

“Approved Websites” means the Publisher’s domain(s) and/or specific root URLs approved by ValueClick.

“ValueClick Code” means pixels, intellectual property or other computer code provided by ValueClick for use by Publisher.

"ValueClick Network" means ValueClick's affiliated group of third-party Websites by which ValueClick may insert Ads.

"CPC" means a campaign for which Publisher shall be paid on a Cost Per Unique Click basis as measured by ValueClick.

"CPM" means a campaign for which Publisher shall be paid on a Cost Per Thousand Impressions basis as measured by ValueClick.

“Click, Click-Thru or Click-Through” means the activation of a hyperlink using a mouse or other input device. The click-through is essential to the interactivity of online advertising.

“Click-Through Rate” or “CTR” means the rate of activated ads to total ads displayed.

"Impressions" means the number of times an Ad is served to, and received by, a unique visitor on
Publisher's Website or other media as measured by ValueClick.

“Incentivized Traffic” means a Website where Ads are placed where Users have some sort of incentive to click through on Ads.

“Network IP” means the Ads, ValueClick Code or other intellectual property made available to Publisher in connection with its performance under this Agreement.

“Prohibited Conduct” means conduct, during the course of performance of this Agreement that is listed or related to the proscribed conduct listed in Section 2.

“Publisher Acceptance Email" means an email by ValueClick clearly communicating acceptance to Publisher’s Affiliate Network Application which also contains further instructions for Publisher regarding participation in the ValueClick Network.

“Publisher Media” shall mean the Website, search engine or other electronic media on which Publisher places Ads.

"Unique Click" means the number of times, as recorded by ValueClick’s server, a User viewing Publisher's Media, as identified by a cookie or IP address, clicks on a Creative, provided however, that a click on a specific Creative by a particular User shall only be counted as a Unique Click once every 24-hour period.

"User" means any person accessing Publisher Media. 

"Website" means an HTML document containing a set of information available via the Internet.