Behavioral Targeting

ValueClick Media's behavioral targeting solution allows advertisers to communicate with users who have demonstrated an active interest in a particular product or service. User re-targeting anonymously identifies consumers who have visited an advertiser's site and records their interaction, such as visiting a particular page or reaching a certain point in the purchase process. Later, as those users visit sites in the ValueClick Media network, highly targeted creative is displayed, increasing the likelihood of the user's return visit to complete a purchase or other desired action.

User Retargeting Features Include:

• Continue to interact with consumers after they leave your site
• Target only consumers who have demonstrated prior interest
• Tailor creative based on specific actions taken on your site
• Works seamlessly with all third-party ad serving solutions
• Ability to stop targeting users once they convert

How User Retargeting Works

Step 1
As potential prospects visit an advertiser's site, a ValueClick Media tracking pixel is placed on specified pages to identify the user with a unique tracking parameter.

Step 2
When users visit sites in the ValueClick Media network, targeted creative leads them back to the advertiser's site to complete an action or sale.

Other Targeting Methods